What Makes Populist Messages Persuasive? Experimental Evidence for How Emotions and Issue Characteristics Moderate Populist Framing Effects

… Based on a survey experiment, we find that people who are more fearful about social issues express more populist attitudes after reading a populist framed message, compared to a pluralist framed message, and that populist messages increase the attribution of responsibility to politicians for the European refugee crisis and climate change (i.e., global issues).

Leave a Comment

Your email address will not be published. Required fields are marked *