What Makes Populist Messages Persuasive? Experimental Evidence for How Emotions and Issue Characteristics Moderate Populist Framing Effects

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… Based on a survey experiment, we find that people who are more fearful about social issues express more populist attitudes after reading a populist framed message, compared to a pluralist framed message, and that populist messages increase the attribution of responsibility to politicians for the European refugee crisis and climate change (i.e., global issues).

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