Encouraging Replotting to Promote Persuasion: How Imagining Alternative Plotlines Influences Message Processing and Intentions

Communication Research, Volume 50, Issue 3, Page 338-360, April 2023.
This set of studies investigated replotting as a mechanism of narrative persuasion. Replotting involves both the cognitive act of imagining alternative plot lines to avoid an undesirable story outcome and an accompanying emotion such as anger, anxiety, or sadness. …

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