Get Fit and Overcome Exercise Fear: Empowering Women to Embrace Fitness This Summer

Click here for the article published by The Independent.

The This Girl Can campaign aims to close the gender exercise ‘enjoyment gap’. ….According to new research, almost half of women feel “too unfit” to exercise this summer. As per This Girl Can, a movement empowering girls and women and closing the gender activity gap, 48% claim that feeling unfit hinders their participation in physical activities. Body image concerns (45%) and self-doubt (40%) also contribute to women’s resistance to exercise. With 33% worried about sweating and 25% concerned about their period, various barriers prevent women from engaging in exercise. The data, collected from a poll of 1,001 women aged 18 and above in the UK, coincides with the launch of the first-ever This Girl Can activewear range in partnership with F&F at Tesco. …

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